Facebook ads is an amazing platform for every business. Doesn‘t matter if your business is small, or big, you should try FB ads. It is very easy to use and launch your first campaign. Budget can vary from 1€ per day, so you don‘t have to have big budget for marketing in order to try Facebook ads. One thing you need to know, before creating your first ad: there is a rule called „Facebook 20% rule“. If you want that your banner would be accepted by FB, you have to use on it less words than 20% of all space on the ad. That means, if your words occupies more than 20% of all space, Facebook will reject your ad. All banners has to be with minimum words used (logos with letters counts either).
Facebook grid tool is a fantastic tool for you to use every time you create a new banner. Using this grid tool will let you to spend less time waiting and changing your ads after rejection. It will easily tell you, if your banner exceeded maximum space that is available for words.
In my company I’m responsible for Facebook campaigns and every day I‘m creating new ads. So for me this tool is priceless, it helps me a lot and safe my valuable time. Using FB grid tool my approval rate of the graphic ads is 100%, before was like 50% and many times I had to think how to change it to fit the „20% rule“.
In order to use this free tool the only thing you need to do is to upload the banner and tick the grids that contain text in it. That it, the tool will calculate if your image will be approved or rejected by Facebook ads platform.
I hope grid tool will help you to be more productive and effective using Facebook ads.